Project Mess is a brand that in three years has achieved a strong position in the fashion market, joining the top brands that create and produce in Poland. The constant shifting of purchasing decisions towards mobile has forced the company to modify the e-commerce platform. Our task was to create a mock-up of an online store and implement solutions allowing for quick purchases over the phone.
increase in the number of purchases in the online store
increase in the number of visits from mobile
increase in the amount of time spent on the site
The brand chosen for:
top 20 brands by “Showroom”
Our photo realizations have been used many times by the “Showroom” platform to promote their own brand. “Showroom” created instructional mailings for companies to suggest how to prepare engaging photographs that sell better. They used our photographs as an excellent example.
We have designed a simple black and white layout that creates the perfect combination with multicolor patterns. Large pictures present product properly, navigation is intuitive.
Properly selected size of pictures and texts, readable large action buttons and an intuitive, easy-to-use shopping cart and checkout page, have allowed us to retain more customers and increase the number of purchases in the store by over 30%.
We have designed a model of product pages taking into account user experience (UX). We have properly enlarged the photos of the goods, simplified description of them and displayed the CTA button in the visible part of the screen.
The Project Mess brand is primarily carefully selected fabrics decorated with characteristic, flashy prints. Such fashion requires special presentation. Plans for photo sessions were created during long conversations with the client. In addition to colorful product sessions, we made lookbook sessions in such places like Berlin or Los Angeles.
For the first joint photo session we have engaged Osi Ogunoh, the finalist of the Polish Top Model edition. Her beauty perfectly emphasized the character of the brand. The places chosen for the photo session were saturated with colors
Encouraged by the success of the session with Osi, we organized another session in picturesque Los Angeles. The colors highlighted by the Californian sun and crowded streets perfectly matched the communication of the brand. We had chosen the team, model and make up artist in advance. Photos were taken in several locations during 48 hours, and the final lookbook effect helped to promote the brand in 2016.
“Specialists from 052b helped me to retain customers on the website. They proposed, among others, a new, well-thought-out store layout and constantly develop it. Project MESS clothes are expressive, dedicated to confident women who like fashion.This idea is perfectly reflected in the photo sessions, which are taken by the team of professionals who care for the smallest details. I owe the increase in sales not only to the new website but also to well-targeted advertising campaigns. I definitely recommend it! “
Martyna Drozdowska
Creative Director, Owner, Project Mess
